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History
Eyton or Eytun (as Eton was originally named) was probably established between the 7 th and 10 th centuries, but the town’s life was altered forever when Eton College was founded in the 15 th century by King Henry VI. Set against this fine historical lineage Martin (Eton) Limited can lay claim to be one of the oldest purveyors of transport related devices in the UK. Situated in a 17 th century building in the middle of Eton High Street we began in 1796 selling horse drawn carriages. In 1875 the emphasis shifted to building and selling bicycles and in 1908 we sold our first motor car, a Ford, a brand we still specialise in today.
Present Day In 1956 Martin Harrison took over the running of the dealership and imposed his expertise to turn the dealership into a friendly, family run business based on honesty, reliability and, above all, personal service. Today, the dealership is run by his son, John, who, with 25 years of Ford experience, is carrying on the family tradition with a back-up team of many years experience to help him.
We pride ourselves on the amount of repeat business we do in the local area, especially with Eton College staff. This encompasses from giving competitive quotations through to demonstrations and after-care service. We also make sure that we sell the right product and specification to meet the needs and profile of our customers.
As well as being able to supply the complete range of new Ford passenger cars and light commercial vehicles, we hold a stock of 30/40 used vehicles of various makes and models. Whilst this stock is predominantly Ford we also specialize in prestige used marques such as Jaguar, Rolls Royce, Bentley and classic cars. Additionally, we have access to over 1,000 used vehicles held by Ford Direct and Fords from the Channel Islands.
Service Department Nigel Weightman is the longest serving member of staff having been with us since 1974, and he has held the post of service and after-care manager since 1986. Nigel runs the dedicated service team and over the years has built up a very good relationship with our customers.
Our service department is equipped with the latest Ford diagnostic equipment and special tools, and can cater for all types of repair and service on most makes and models of cars and light commercial vehicles, including the prestige makes that we specialize in. In addition we maintain and repair vehicle air conditioning systems and will book MOTs on behalf of customers. Finally, we can collect and deliver your vehicle within a 10 mile radius.
Channel Island Fords – save up to £6500 For the last twenty five years we have been dealing with the Channel Islands, bringing in three month old Fords, all having done less than 3,000 miles. All are full UK specification and are covered by the balance of the manufacturer’s warranty from the date of their registration.
Please have a look at our Channel Islands page and you will see some great savings against the list price on most of the Ford range. If you require any more details on specification and colour please ring 01753 863000 or fill out the Find a Ford page.

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